Misconceptions about SEO

Misconceptions about SEO
Author: The Money Source  Last Update: 08 June 2014


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SEO has been a buzzword on the Internet for quite some time now. Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Unfortunately a lot of unskilled so-called professionals have jumped on the bandwagon and have given the industry a bad name through their unethical marketing efforts and attempts to manipulate search engine results using black hat tactics.

If you are thinking about hiring an SEO, it is very important to be aware of the following:
 

  1. NO ONE can guarantee you Nr1 ranking on Google
    There are literally hundreds, sometimes thousands of website owners pushing for the Nr1 spot on Google. Most of them are employing similar tactics, so how can they all guarantee the Nr1 spot. If 100 SEO's are pushing for the Nr1 spot, it means 99 are Lying!


  2. SEO does not happen overnight
    SEO takes time. Yes, in niches with little or no competition it can take a week or so to rank Nr1, but in extremely compeitive niches it is highly unlikely to achieve immediate results. In some cases it can take years to rank in the first three positions.


  3. SEO is not for Dummies
    Do not be fooled, SEO is a science and it is constantly evolving as do Search. While you can do it yourself, for the best results, I suggest you employ a professional.


  4. Bad SEO Tactics Can Damage your Profile considerably
    Practices that violate Google's Search guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from the Search Index completely.



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 KNOWLEDGE BASE
TABLE OF CONTENTS
INTRODUCTION TO SEO
WHY SEO IS IMPORTANT
SEO CHECKLIST - INTRO
SEO CHECKLIST - PART 1
SEO CHECKLIST - PART 2
SEO TOOLS
MISCONCEPTIONS
SEO RESOURCES
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