Paid Search Marketing, or Pay Per Click (PPC) Advertising as it's more commonly known, enables businesses of all sizes to put their products and services in, what is effectively, the biggest shop window in the world. That shop window is of course the Internet and, more specifically, search engines such as Google, Bing and Yahoo. If used correctly and managed efficiently PPC can generate consistent revenue and great Return On Investment, no matter what industry or sector you happen to operate in.
PPC is a highly effective internet advertising model that involves your ad placed on high-traffic sites, usually on the search engine results pages (SERP) of Google and other search engines.
Learn more here: http://en.wikipedia.org/wiki/Pay_per_click
Search engines receive enormous traffic every day and you can use PPC advertising to get your share of website visitors. Successful search engine marketers work hard at finding gaps to direct traffic to sites, and to some people, spending money on traffic seems like admitting defeat. They are sometimes afraid that something will go wrong and they will end up paying a lot of money for advertising.
However, I'm going to show you just how to easy (and effective) PPC is. Google Adwords is by far the most effective PPC advertising model and this section will be based on that.
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