How to Make Money Online

The Money Source Knowledge Base

The Money Source Knowledge base is your source of information on everything that has to do with Making Money Online. From basic information on using social media to success secrets for online marketing, SEO and niche markets, this is where you will find all the info you need to start your own online business.
 

1. WEBSITES - ALL THERE IS TO KNOW
One thing is for certain, if you want to make money online you need at least one website. It is very important that you learn as much as possible about websites to really be successful online.
Setting up a Website 1.1. Introduction to Setting up a Professional Website  
An online business without a website is no business at all. There are countless reasons why you should have a professional website.

HOSTING COMPANIES 1.2. Choosing the Perfect Hosting Company  
There are many factors to consider when choosing the Perfect Hosting Provider. Some of the most important factors include cost, product range, support, location and customer service. All these factors can impact on the overall success of your website.

CHOOSING A DOMAIN 1.3. Choosing the Perfect Domain Name for your Website  
When customers want to find a business, whether it's a local restaurant or a global retailer, the Web is the first place they look.

WEBSITE DESIGN 1.4. Design Considerations for your Website  
A website is often an ongoing, ever-evolving project and this is because of the important role it plays in your marketing efforts. Another factor that creates a need for constant tweaking, is the way in which consumer needs and marketing trends and technology evolve. Here are some critical design factors to consider when designing your website.

WEBSITE COPY 1.5. Content Considerations for your Website  
To Google and most other search engines, Content is Key. Sites with high-quality, relevant content consistently outrank similar sites with better designs.

CONTENT MANAGEMENT 1.6. Choosing a Content Management System for your Website  
Content Management Systems are not only about managing your site, but also about maximising your return on investment (ROI). Most people simply use the system supplied by their hosts. However, in this section of Money Source, we will explore CMS in more detail to help you make the right choice.

FREE WEBSITES 1.7. Setting up a Free Website  
If you are looking to design your first website, it might be a good idea to start out with a free website to see if it is something you want to pursue. It will also give you a good idea about the various concepts involved.

WEBSITE TRAFFIC 1.8. A Website Without Traffic is a Website Without Purpose  
As you have seen throughout this website, the key to making money online, is lots of website traffic. There are many ways to do this, but we're going to highlight the most effective methods that will bring constant, steady traffic.

2. FINDING A PROFITABLE NICHE
One of the most common questions I get asked from beginning marketers is this: "What niche should I go into?" While there really is no easy answer for that, there are a myriad of tools and tactics available to help you find the perfect niche.
Finding a Niche 2.1. Introduction to Finding a Profitable Niche  
Some people think that they have to find a niche that has never been found before, but that would be difficult. Thankfully, all you have to do is find a niche in which people are already spending a lot of money, and then find a way to improve on what your competitors are already offering. You can capitalise on the weaknesses of your competitors

3. PAY PER CLICK ADVERTISING
Pay Per Click Advertising forms a very important part of an Internet Marketer's success. We'll show you how to use PPC to your advantage.
PPC Advertising 3.1. Introduction to Pay Per Click Advertising  
A very effective way of attracting traffic to your website is Pay Per Click (PPC) advertising. It is not always to cheapest way of getting traffic but it most definitely is the fastest. With PPC advertising your website can go from Zero to Hero in a matter of minutes.

Google Adwords 3.2. Introduction to Google Adwords  
Adwords is essentially an auction based advertising system. It offers a great return on investment and most definitely is an effective way of advertising your website, especially if you are finding it hard to reach the first page of the Google Search results.

Need Assistance? 3.3. Need Assistance with Pay Per Click Advertising?  
While setting up an Adwords account and getting your first advertising campaign to run is fairly simple to do, advertising on Google is a complicated science and needs to be handled by professionals if you really want to achieve optimal results.

4. SEARCH ENGINE OPTIMIZATION
Over the past 5 years or more Search Engine Optimization has been one of the biggest buzz words on the Internet. SEO will have a direct impact on how much money you will make online, so if you don't know what SEO means, then now is the time to learn all about it.
Introduction to SEO 4.1. Introduction to Search Engine Optimization  
Search Engine Optimization (SEO) plays a VERY big part in the success of your online marketing strategy. If your Website is properly Search Engine Optimized, you will have a constant flow of traffic and by now we all know that Traffic = Money.

WHY SEO IS IMPORTANT 4.2. Why is Search Engine Optimization so Important?  
A website without traffic serves no purpose and while there are many ways to attract traffic to your website, SEO in my opinion is the single most important factor to consider if you want to Make Money Online.

SEO Checklist - Intro 4.3. My Ultimate SEO Checklist Introduction  
You may have heard that Google has over 200 "signals" or ranking factors, which in turn expand into over 10,000 sub-signals. You may have heard that Google doesn't count Facebook Likes. Or maybe it does, some believe. Whatever you've heard, whatever your SEO skill level, there's a good chance you've found yourself at some point overwhelmed trying to keep track of it all.

SEO Checklist - Part 1 4.4. My Ultimate SEO Checklist - Part 1  
I compiled a list of the most important SEO factors which I totally believe are must-haves for every website. This Section mainly focuses on On-Page SEO factors which refers to website implementation strategies to optimize position of a website in search results for particular words or phrases.

SEO Checklist - Part 2 4.5. My Ultimate SEO Checklist - Part 2  
This section mainly covers Off-Page SEO Factors which will help you increase your ranking on Search Engines. Off-Page Refers to optimization strategies outside of your website's design such as link building with authoritative sites with relevant content.

SEO Tools 4.6. Tools to Support your SEO Efforts  
While there are hundreds of things you can do on your own to improve SEO of your Website, we recommend a few tools to Support your Search Engine Optimization Efforts.

Misconceptions 4.7. Misconceptions about SEO  
Unfortunately a lot of unskilled so-called professionals have jumped on the SEO bandwagon and have given the industry a bad name through their unethical marketing efforts and attempts to manipulate search engine results using black hat tactics.

SEO Resources 4.8. SEO Resources  
Search Engine Optimization is a very big Topic ad we therefore decided to dedicate one full page for SEO Resources to help you with your SEO Strategies.

5. SOCIAL NETWORKING
Find out all you need to know about Social Networking
Social Networking 5.1. Introduction to Social Networking  
Having a clear social media marketing strategy will deliver tangible and consistent results. It's important to note that a social media marketing campaign will take time and effort, but it can deliver long-lasting profitable results.

Facebook 5.2. Introduction to Facebook  
Facebook is a huge and effective SMM tool and if you use it correctly, you will have access to millions of people that form part of this global audience. Use it to your advantage and get them to like your page, share your posts and leave comments about your excellent service.

Google+ 5.3. Introduction to Google Plus  
Google+ is one of the newer social media platforms, launched June, 2011 by Google Inc. However, in January 2013, Google+ beat Twitter to the coveted spot as second biggest social network, right after Facebook. Google+ has more than 500 million registered users and continues to grow and improve, which makes it the place to be if you have a business to promote.

LinkedIn 5.4. Introduction to LinkedIn  
LinkedIn is often thought of as a career-building search board, but it is also an incredible business-to-business network. If you follow these instructions carefully and you invest some time into it, you can turn your LinkedIn profile into a great traffic generator for your website.

Pinterest 5.5. Introduction to Pinterest  
Pinterest is the latest fast-growing social network site that has taken the world wide web by storm and is the perfect forum for exposing your business' unique style. This network is image-based, whereby the images are derived from your website. This means that when someone clicks on the image on Pinterest, they will be directed to your website.

Twitter 5.6. Introduction to Twitter  
Twitter users are always looking for information, services, products, ideas and opportunities. Therefore, if you share your thoughts and ideas on this network, you take advantage of the opportunity to grow and improve your business.

YouTube 5.7. Introduction to YouTube  
YouTube has been around for years, but only recently has it gained a reputation for its efficiency as a social network and for its ability to drive traffic to websites. It's fast becoming the social media network for small businesses. This introduction will show you why and how you should make YouTube part of your social networking strategy.

6. EMAIL MARKETING
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email Marketing 6.1. Introduction to Email Marketing  
Email marketing is a highly effective form of marketing, because you are promoting to a warm market - people who have subscribed to your newsletter.

Email and Spam 6.2. Email Marketing and Spam  
Email marketing is a great tool, that has been found to close sales better than social media marketing. My strong opinion is that online marketing tools should be used to complement one another, and not as a replacement. Combining your email marketing campaigns with PPC, SMM and other methods will have a strong impact on your lead conversions and your return on investment.

7. WEBMASTER TOOLS
Webmaster Tools
Webmaster Tools 7.1. Introduction to Webmaster Tools  
Webmaster Tools is for anybody with a website - bloggers, online stores big and small, government and education sites. Web Master Tools shows you important info about your site to make your site compete for ranking in Google and other search engines.

Google Keyword Tool 7.2. Introduction to Using the Google Keyword Tool  
Keywords are the lifeblood of SEO, as that's what users type into the Google search box to lead them to your site. As marketers and webmasters, we need to incorporate keywords into our websites to attract traffic to our sites. Google Keyword Planner recently replaced the Google Keyword Tool, and it works with AdWords Traffic Estimator to simplify your keyword research efforts to easily plan paid search marketing campaigns.

Google Analytics 7.3. Introduction to Google Analytics  
Definitely the most valuable tool available. Unbelievable, world-class, enterprise-level analytics. This tool is a must-have for your website and best of all, it's free.

Google Webmaster Tools 7.4. Introduction to Google Webmaster Tools  
Millions of website owners and bloggers around the world use Google's Webmaster Tools - a free system to check the statistics as they apply to each site's performance in the Google Search Engine Results.

Bing Webmaster Tools 7.5. Introduction to Bing Webmaster Tools  
Bing Webmaster Center is a search service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler. The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.

8. GENERAL RESOURCES
Here are a few general resources that will help you in your efforts to make money online.
Glossary of Terms 8.1. Glossary of Terms  
Glossary of Terms















 KNOWLEDGE BASE
TABLE OF CONTENTS
WEBSITES
FINDING A NICHE
PPC ADVERTISING
SEARCH OPTIMIZATION
SOCIAL NETWORKING
EMAIL MARKETING
WEBMASTER TOOLS
OTHER RESOURCES
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